Foto: Hadas Tapouchi, 2018
Foto: Mikey Terry, 2013

Juan José Zenteno Pacheco Aka Jo Ta develop creative projects looking for the break of monotony in the society perspective taking a disruption as positive. He is focus in Environment and Anthropology themes.
With the manipulation of video, image, and light combining with audio Jo Ta represents his own concepts but also ideas in collaboration. Within the categories of work are: Creative Direction, Stage Design, Video Mapping, A/V Installation, A/V Performance, Video Jockey (Vjing), Adviser for Technical Video Equipment, and Project Management.
He also presents Talks and Workshops about project management for video installation and use of Vjing and Mapping Softwares. Adding to his experience he worked for the UMSA University (Universidad Mayor de San Andres) on an educational prototype of biological water treatment, also as Secretary of Cultures of the Bolivian Embassy in Germany and at Rebeam GmbH, company for large venue used projectors.
Jo Ta believes in non-perfection as a perfect balance. He prefers flexibility with responsibility and respect when facing a new project. La Paz - Bolivia, 1986.